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Our Choice

By working with nature rather than using chemical pesticides, organic farmers build healthy soil which store more carbon. The production of organic cotton generates 46% less greenhouse gas than non-organic and a 40% reduction in global warming potential. Healthy soil then soaks up water during floods and stores it for longer in times of drought so organic cotton production uses a lot less water and rivers, lakes and drinking water are kept cleaner too. Organic cotton farmers always grow other crops alongside their cotton. These crops provide farming families and their communities with a more stable, abundant and diverse food supply. Finally, organic farmers use natural methods like crop rotation to control pests and disease, not synthetic pesticides which damage ecosystems, poison waterways and endanger workers. We use organic cotton throughout our collections to bring you the best quality garments with true integrity. After all we believe that Better is Greater Than More, and we think you do too.

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