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It’s been a while…

We’ve missed you, but we’re back and better than ever…

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After a 9-year break, Aubin has returned to create a modern British menswear brand with longevity and authenticity at its heart. Lessons have been learnt and the retail landscape has changed. The fast-paced world of cheap, disposable clothing must stop. We need to take a stand against unrestrained purchasing at unrealistic prices. We know we aren’t perfect, but we know our planet and its future needs us to produce things that last. We want to connect authentically with our customers and take them on the same journey we are on.

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By creating better, we encourage intelligent choices, promoting a message of quality above quantity. We are driven by quality, personal style and independent thinking. Our brand philosophy ‘Better is greater than more’ flows through everything we do.

We don’t claim to be experts at everything, so we partner with specialists and craftspeople to learn the best and right methods to do things. We will always manufacture our products with the people that do it the best because if you’re going to do something, do it well! Responsible manufacturing at home and abroad is a mark of excellence and we partner with makers that care.

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Authentic British style underpins everything that we do, with appreciation of what has gone before we create future classics and champion the British spirit. Britain’s rich heritage of utility and sportswear, military uniform and industrial history inspires the collections. We look at British music references as well as artists to give the range a creative feel in styling and outfitting. We add sustainable qualities like organic cotton, low impact water processes and recycled fills to enhance the offer. We have embraced British manufacturing and want to help keep this once thriving industry alive and not a part of history.

Join us on this journey of discovery, we are learning new things every day. It’s an exciting time to be relaunching Aubin into this ever changing landscape we live in.

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