Our Spring Summer campaign is a story with its roots in nature. Nature is where we find ourselves once again, it’s where we have all been drawn back to, in particular over the recent years. It’s a landscape we can explore freely, without restrictions and boundaries. For a breather, for time out, to reconnect. Nature is non-judgemental, restorative and beautiful. In a world where the means of production and industry are under greater scrutiny, we are looking to find new, more collaborative and community focused ways to not only survive but thrive into the new season.
This Spring season we champion the local over the global. Garments that are built to be multifunctional but have a clear purpose, so will remain relevant and useful to the owner long after the usual best before date. As ever we are shunning the trend towards fast fashion and looking to our philosophy of Better is Greater Than More. As we venture into a new year and a changed landscape, we create fresh connections, nature, heritage, craft and community are the roots that renew us and prepare us for growth.
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