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established in 2008

Aubin & Wills was established in 2008. Originally launched as the elder sibling to the brands former stable mate, Jack Wills. The Aubin brand is now independently owned by its original founder Peter Williams.

Juxtaposing heritage references with contemporary and relevant music, art and film, Aubin and Wills has a sophisticated, British heritage feel. Grounded in authenticity with a sophistication, absolutely on the contemporary pulse, it has a unique position in the market.

The brand has always prided itself in producing best in class products that have a timeless appeal. Aubin has collaborated with partners that share our passion for Art, Music and Film, an example being the Aubin Cinema opened with Soho House in 2009.

At the time of its launch the world was experiencing a “fast fashion” revolution and the appetite for “more” over-rided Aubin’s key principle of “Better”. In a modern-day world whereby consumers are becoming more and more aware of the impact their actions and purchases have on our planet, Aubin’s fundamental philosophy of “BETTER IS GREATER THAN MORE” feels stronger than ever.

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