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Authentic British design underpins everything we do, we take a stand against unrestrained purchasing at unrealistic prices and produce the right clothes not just more of them.

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our planet and it’s future
needs us to make things that last

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Sustainability is ingrained throughout our whole process; we evaluate what we are doing and the impact we are having. We know we aren’t perfect, but we know our planet and its future needs us to make things that last.


We have started our sustainable journey in key categories. The low impact approach flows through the lifecycle of each product.

Organic Cotton

All of our sweats and jersey and majority of our shirting is made from certified organic cotton which we have developed through our manufacturer in Portugal.

Reduced Water

Organic cotton needs less water to grow in healthier soil. We use a hemp/cotton mix and reduced water washing for our denim range from Tunisia.


We don’t use any down fill in our outerwear, instead we use recycled plant-based alternatives. We use SEAQUAL® YARN, a high quality 100% post-consumer recycled polyester yarn for our swim-wear.

We care about where we source our materials from, we partner with expert garment manufacturers and mills who are specialists in their field and believe in the same philosophy. Our British sensibility is the heartbeat of our design philosophy and with this we really want to champion British manufacturing, not only reducing our carbon footprint but embracing what is on our doorstep and celebrating our manufacturing heritage. We plan to increase our mix of UK made products and are proud to say that we are using manufacturers from all over the British Isles.

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Sustainability is ingrained throughout our whole process

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Responsible manufacturing at home and abroad is a true mark of excellence and we only partner with makers where sustainability is an important priority. All our garment packaging is made from recycled materials and can be recycled, we want to remove virgin plastic from any of our processes. Our inventory is kept small, prices fair and transparent.

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Shop All Clothing
Shop All Clothing
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