Authentic British design underpins everything we do, we celebrate authenticity, Britishness and longevity. We want to promote a clear message that ‘Better is Greater Than More’ and each of our collections epitomises this. Sustainability is key and we have begun our low impact journey by using certified organic cotton in all our sweats, jersey and shirting ranges, reduced water treatments in our denim production and recycled sea plastic for our swimwear. We have combined utilitarian and military styles with vintage sportswear inspired pieces. Our in house floral print and spring colour palette herald the new season creating a refreshed menswear collection that is built to last a lifetime.